BUSINESS TO CUSTOMER MARKETING APPROACH....
Talking about B2C marketing, it is one of the many marketing campaigns that business houses can use for publicizing their goods and services. For this the company can hire people who can reach out to the general public as company representatives. These representatives can address customers at public places, such as shopping malls or districts and make them aware about company’s products and services by distributing flyers containing company’s information or by handing over various forms of promotional materials. The company’s representatives also undertake door to door marketing to promote company products or services. All these factors make B2C marketing one of the most effective modes of communication. B2C marketing also involves advertising through newspapers, television and radio for better communication. These modes provide the companies with better consumer marketing strategies that can be worked upon to build a bigger market for the products and services and thus achieve a profitable goal.
STRATEGIES FOR BUSINESS TO CUSTOMER MARKETING...
• Valuable coupons
• Point of sale displays
• Discount vouchers, 2 for 1 vouchers, etc
• Highly attractive store fronts (highly attractive website-for using online).
• Press, publications, TV, radio
• in-store dan online giveaways
• The internet
These activities apply whether you have a “bricks and mortar” business or a virtual business.
B2C marketing generally costs more. As a general rule, this type of marketing requires a much larger slice of your marketing budget than B2B marketing because of the many varied and extensive marketing activities that are required to attract interest of the consumer. The primary objective is to quickly and consistently turn potential buyers or “window shoppers” into satisfied buying customers.
It begins with understanding what motivates the consumer to buy. Advertising or any other means of marketing must immediately grab the consumer’s attention and appeal to their emotions. A B2C marketing tactic that encourages impulse buying is definitely a plus. Most B2C marketing campaigns are kept relatively short in order to keep the customer interested. New ideas and presentations hold a consumer’s interest and keep your business top of mind. Even if a customer is intent on purchasing a particular product from you, there is always the chance competitor’s marketing tactics can result in losing the sale, right up to the point of purchase.
Branding, or product identification, is an important aspect of business to consumer marketing. A good quality, targeted marketing campaign can easily persuade some consumers to pay a higher price for a product in order to have the prestige associated with that brand. Certain brands can also invoke feelings of security and trust for many consumers & many will happily pay a higher price for the privilege. Consumers are much more likely to buy from a trusted source and are usually loyal to that company’s products and services.
Customer service is an extremely important ingredient which is sometimes overlooked in a business to consumer marketing plan. Businesses with superb customer service are rewarded with repeat customer business.
Word of Mouth.
Word of mouth is a very powerful & effective business to consumer marketing strategy and satisfied customers are an integral part of it. If done well, many top quality referrals will almost certainly result from this activity.
BUSINESS TO CUSTOMER INTERNET MARKETING…
The B2C internet marketing is one of the most advanced consumer marketing strategies that revolutionized the business world. It not only helps in developing a direct contact between the consumer and business house but also allows the businessman to advertise and sell his products and services in an easy manner.
Now a days with the advent of Internet, a businessman can make use of various online advertising strategies which help to cater to wider section of potential market globally. Online advertising strategies such as PPC and Podcast are counted among the most effective promotion campaigning for any business. These advertisements can be displayed on various search sites so that they are viewed by many people at the same time.
Making aware of company’s offerings via websites also helps the business house to successfully cater the potential audience. Also, the online shopping facility provided through the websites make the customers in availing the facilities and buying the products without wasting any time and extra money to visit any physical store for making a desirable purchase. So..consumers appreciate convenience and ease of purchasing, and an effective business to consumer marketing web site allows them to complete a purchase literally in minutes without leaving home.